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  • Writer's pictureJPIXEL Marketing

Upgrade Your Homepage’s Website Design with Our Tested Tips

Updated: Dec 20, 2022

Your website is your digital shopfront. It should be well-designed and inviting, just like a physical

store, to make visitors feel comfortable and welcome. It should be welcoming, easy to navigate,

and well organized, enabling customers to quickly and easily find what they are looking for.

Additionally, the content should be accurate and up-to-date, giving visitors the impression that

your business is reliable and trustworthy. Upgrade your homepage’s website design with our six

tested tips in today’s article:


Always Upgrade According to the Season


Don’t advertise a Thanksgiving promo when it’s already January! To prevent similar mistakes in

the future, set reminders to check the website every month and ensure the homepage content is

up to date.


Always Include a Call-To-Action (CTA)


Think about your website's goal and what action you would like visitors to take when they visit it.

Consider what the most important action visitors should take to achieve the goal of your

website. Some good ideas include:


● Encouraging them to join your newsletter.

● Enticing them to shop with a promo code.

● Promoting items or services that are on sale.

● Leading them to sign a contact form for future follow-ups.


Be Transparent by Placing Pertinent Information


Take a look at your website design without bias. Are you making it challenging for visitors to get

in touch with you? Most companies have their contact information on the top or bottom of every

page. The minimum you should include is a phone number and email address. If you have a

physical location, include the address.

If you want to keep contact info on another page, make sure you have a big and clear link that

takes visitors directly to the page.


Include Images and Videos


Take a look at your home page. Does it have a lot of blocky text or chunky paragraphs? Adding

images can help to break up the text and make it more appealing to visitors. Try to include a

picture of your business, team, or products. If you need to learn how to take good photos,

consider hiring a professional photographer. Depending on where your business is located, you

can usually find someone who charges a few hundred dollars for their services.


Create a video that explains how to use your product or introduces visitors to your site. Put the

video on YouTube or another platform and embed the code onto your website. This way,

viewers can watch the video right on your website.

PRO-TIPS: Use PNG files for photos to maintain quality at smaller file sizes. Also, use YouTube

links to your videos instead of uploading the entire file on your website. These ensure your

website loads faster and without lag.


Speaking of faster loading times,


Upgrade Your Webpage’s Speed


If your home page takes a long time, people may miss it. Performance issues can even cause

your website to be penalized in search engine rankings. Here's a way to determine if your page is loading too slowly. Plus, you'll be advised on how to speed things up, aside from the tips we already mentioned.


Conclusion


The ultimate goal of website design is to draw traffic to your ecommerce page and generate

more sales. Slow loading times, clunky text, and outdated promos won’t help, so remember

these tips to upgrade your customers’ experience and earn more, especially during the holiday

season.


Jumpstart Your Site with JPIXEL

Our website design transforms your online address into high-performing pages that generate

monthly sales. Work with us now by calling 269-258-3200 or visiting our website!

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