If you need more money or experience to hire a professional to do the job, doing it yourself can be a great way to start a business with minimal costs. It can help you save money and get off the ground faster.
However, For small businesses that may need more resources to invest in a long-term website, building one with knowledge and experience can be a great way to make good first impressions. Although the initial cost may be low, the return on the investment can be significant. This is a great solution until the business successfully justifies larger investments in its web presence.
Here are five practical reasons why a DIY business website won't work for you:
Bugs
When building a website, one can make a mistake while installing plugins, widgets, or other add-ons. If these are set up correctly, they may function properly, leading to a good user experience. This could be as simple as a contact form not working or a link redirecting to an incorrect page that could hurt your business.
Lack of Aesthetic Appeal
Hiring an expert website designer can get a custom-made website for you. They have the knowledge and experience to understand what works and what doesn't, and they can create a site that meets all your requirements and looks amazing. Instead of struggling with a generic template and limited features, you get a customized website tailored to your needs and sure to stand out from the crowd.
Lackluster Coding
Writing code for a business website can be a difficult task, and it is very easy to make mistakes. Poor code can lead to functionality and alignment issues on a website, making it difficult for visitors to use. Furthermore, many DIY websites need to be mobile-friendly, making it hard for users to access the content. Poor code can also lead to a website needing to be able to rank on search engines such as Google, making it difficult for potential customers to find the website.
No SEO
If you have built a website yourself, you may need to gain the technical knowledge or experience to optimize it for search engines. Hiring a professional designer who is also familiar with SEO would be beneficial to increase visibility and ranking in search engines.
No Uniqueness
DIY websites are not ideal for creating a unique and distinct website for your brand. As they only provide pre-made templates, you will have to settle for the options available and will not be able to create a website that stands out from the crowd. Even if you can add your logo, the overall website will still be generic and similar to other websites.
In Summary
As a business owner, you want your website to represent your brand, identity, and collateral online. So if you have excellent response times and customer service, shouldn't your site, too? It should stand out, be quick to access on search engines and work back-to-front when visitors want to inquire about or buy one of your products or services. Going DIY hurts those opportunities; hiring a professional website designer won't.
Develop Your Site with JPIXEL
We'll create a business website in Hastings for you that will be an efficient source of leads and sales, giving you an edge over your competition by capturing, nurturing, and converting leads into paying customers! Call 269-258-3200 to get started!