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5 Characteristics of Great Website Design You Must Implement

Websites are often created not with the user in mind but with the creator's wants. Of course, this means the website is built to the preference of its designers, but that doesn't always mean that what the designer likes is necessarily what the users like. This has resulted in many websites that are badly designed, at least from the user's perspective, leaving websites short of the things they were supposed to achieve.

That being said, a great website design is essential for any business looking to make its online presence known. It's the first impression potential customers have of your company, and it's important to make a good one. A well-designed website looks great and is functional and easy to use.

So, how do you make sure your website is considered great and not anything less? Here are a couple characteristics of great website design that you should consider when designing or updating your website:

1. Responsive Design

Responsive design is the practice of designing a website that looks great and works well on any device, be it a desktop, laptop, tablet, or smartphone. Responsive design ensures that visitors to your website will be able to access and navigate the site with ease, regardless of which device they are using. Without a responsive design, people on various devices will find it hard to use your website and will eventually leave due to frustration.

2. Visual Appeal

Your website should be visually appealing. This means using colors, typography, and imagery that are attractive and engaging. In addition to just looking nice, the visual aspects should also make things easy to read and make navigation simple. If they don't, then changes to the design are due.

3. Relevant Content

Relevant content is essential for any website. No matter how pretty your website looks or how easy it is to navigate around, your content should be informative, interesting, and up-to-date. If they aren't, your website will be deemed useless by its users! Additionally, it should also be optimized for search engines so that potential customers can easily find your site.

4. User-Friendliness

Your website should be user-friendly, meaning it should be easy to use, understand, comprehend, and so on. There are many ways to promote and create a user-friendly website, such as having intuitive menus and search functions, as well as clear navigation paths and intuitive links. All of these things make your website easier to use as a whole, resulting in a user-friendly interface and positive user experience.

5. Security

Last but definitely not least, security is a must for any website. You should make sure that your website is secure and that visitors' personal data is protected. Secure protocols such as SSL or TLS should be used to ensure that any data being transmitted is encrypted. If you aren't, not only will you subject yourself to digital threats, but you will also lose the trust of your users. And, as we all know, once broken, trust is extremely tough to restore.


Having a successful website requires a lot of work and dedication. You need to ensure that your website is attractive, easy to use, optimized, user-friendly, and secure. With these five important tips, you can be sure that you are on the right track to building a well-designed and, more importantly, successful website!

JPIXEL helps build high-performing websites that bring in tons of results to generate plenty of sales. If you are looking for website design services, work with us today.

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